New Tesco Clubcard launched for millions more people – what we know

Tesco has extended its Clubcard loyalty scheme to include 16 and 17-year-olds, granting younger shoppers access to exclusive discounts and loyalty points for the first time.

The new digital Clubcard allows members in this age group to accrue points, which are redeemable as vouchers for savings on their purchases at the till.

This initiative follows criticism from consumer groups who argued that age restrictions on loyalty programmes unfairly excluded younger customers from accessing reduced grocery prices.

Access to the Clubcard for 16 and 17-year-olds is exclusively digital, available via the Tesco app or its official website, and requires an invitation from a parent or guardian's existing Clubcard account.

Benefits include access to Clubcard prices on items such as the £3.85 lunchtime meal deal, as confirmed by Shama Wilson, Tesco Group membership and loyalty director.